E-Cigarettes segment has emerged as one of the fastest-growing segments in the Tobacco Products market

E-Cigarettes segment has emerged as one of the fastest-growing segments in the Tobacco Products market


Over the past decade, the E-Cigarettes segment has emerged as one of the fastest-growing segments in the Tobacco Products market, mainly owing to the younger generations. One reason for this is that e-cigarettes are perceived as reduced-risk products. In fact, in the Statista Global Consumer Survey conducted in early 2022, 27% of Millennial / Generation Y respondents in the U.S. stated that they used e-cigarettes, compared to an overall average of 19%. Similarly, the survey revealed that 17% of the Millennial / Generation Y population in Japan smoked e-cigarettes, compared to an overall average of 14%. The reasons most frequently cited by respondents for smoking e-cigarettes include lower pricing of e-cigarettes in comparison to other tobacco products and the availability of a wide variety of flavors.

One other reason for the market’s growth has been the growing acceptance of e-cigarettes in countries where these products were initially banned. The UAE, for instance, lifted the ban on e-cigarettes in 2019, and Egypt followed suit in 2021. Moreover, some countries, such as New Zealand and Denmark, are planning to curb the sales of traditional cigarettes in the medium term, a move which augurs well for the E-Cigarettes market.

Additionally, product launches, such as the V-Nix Vape Pen and the ANYX GO, which are marketed as sustainable vaping devices, are likely to further drive the market.

Juul, Vuse, blu, Logic, and NJOY are among the most popular brands in this segment.